Tuesday, September 11, 2012

FashionPlaytes Raises $5M To Help Tweens Design Their Own Clothes

fpgirl logoFashionPlaytes, which runs a fashion website for "tween" girls called FPGirl.com, has raised $5 million in Series B funding. The site is aimed at girls between 5 and 12 years old. Users can design clothing on the website, then actually purchase the clothes (which include dresses, t-shirts, tops, and doll clothing) at prices starting under $20. Girls can also dress a custom avatar with their designs, share their portfolios, interact with other users in a monitored forum (the monitored part is important since we're talking about kids), and learn from fashion industry experts.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/EvkWQERpVeg/

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