Sexist Russian Advertising Examples - Business Insider

Centro shoes: When you've nothing else to wear.

Russia has come a long way since the?the Iron Curtain fell in 1991, and capitalism ? or an oligarchic version thereof ? blossomed.

But Russian attitudes toward women often remain antediluvian. As recently as twenty years ago, for instance, it was rare to see a woman driving a car, according to Radio Free Europe. Under communism, the image of the Russian woman in a propaganda poster was a dowdy worker in denim and a headscarf.

Not so today. In modern Russian advertising, women have taken on a new role: sex object.

Ads being made in modern Russia look like the kind of thing we used to see in the U.S. in the early 1970s ? "sexy," but in the most sexist way possible. None of the ads in this gallery would fly in the U.S. this century.

Source: http://www.businessinsider.com/sexist-russian-advertising-examples-2012-11

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